Google Webmaster Tools is a free online service from Google that helps you manage your website or blog, or those of your clients. Out of the three major search engines - Google, Bing and Yahoo, Google's Webmaster Tools offers the complete set of useful features.
How can I use Google Webmaster Tools?
In order to use Google Webmaster Tools, a user needs a verified Google Account. Verification can be done in various ways:
• Upload a verification HTML-file to the server
• Add a metatag to the website’s index-page
• Use the asynchronous Google Analytics tracking code
• Add a DNS-record to the website’s configuration
Once verified, a user can login using his Google Account and use all of what Google Webmaster Tools has to offer.
Using Google Webmaster Tools
Google Webmaster Tools is a handy SEO tool and can be used for many tasks. Here’s an overview of what can be accomplished with Google Webmaster Tools:
1. Quickly gain an SEO overview from the Dashboard
2. View the website’s rankings on keywords
3. View impressions and clicks in Google
4. See the keywords and traffic on page level
5. Add or configure sitemaps
6. Add, test or modify crawling access
7. View and demote sitelinks
8. Migrate a website to a new domain
9. Set canonicals
10. Modify the crawl speed
11. Configure URL parameters
12. See the backlinks that refer to the website
13. Disavow bad backinks from black hat SEO
14. Insight into the backlinks to deeper pages
15. See the amount of keywords on the website
16. Check the internal links
17. See G+-statistics and branding influence
18. Check the website for malware and viruses
19. Look into the details of crawling errors
20. Find out of your website is being crawled
21. Fix 402, 302 en 301 errors
22. Optimize title tags and meta descriptions
Notes on Google Webmaster Tools
Google Webmaster Tools is one of many SEO tools, but often used because of the tie-in with Google and the possibility to integrate Google Webmaster Tools with Google Analytics. However, it does have some limitations:
• Google Webmaster Tools only provides information from Google and not from other search engines. Because of Google’s huge market share and because Google seems to be more critical than other search engines, this hardly poses a problem.
• Other SEO tools provide insight into a wider range of SEO criteria, such as C-blocks, social media, etc. These tools often have other drawbacks. As Google Webmaster Tools is free, it can easily be used as a complementary tool.
• The data in Google Webmaster Tools is not updated in real time. The amount of clicks and impressions generated is not highly accurate and it is two weeks behind. The amount of backlinks is usually updated weekly, often on a Tuesday.
• The backlinks shown in Google Webmaster Tools are not all of the spidered links. Some (not all) of no-followed links are not included.
All in all, we strongly advise to use Google Webmaster Tools when running a website or want to use SEO in your marketing mix. Apart from the webmaster tools, the direct tie-in with Google provides valuable data that cannot be retrieved elsewhere. Perhaps Google Webmaster Tools is not the most elaborate of SEO tools (and certainly not the best for enterprise-level SEO), it does a very good job at the SEO basics and is the only SEO tool that allows you to disavow bad backlinks.
To visit Google Webmaster Tools, click here.
Source Of: http://www.searchify.ca/google-webmaster-tools/
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